MOBILE LED VIDEO SCREENS –AN EXCELLENT MARKETING TOOL

Sending your message to the masses is challenging. However, what is doubly challenging is to influence and convert them into your customers. Though technological advancements have indeed made things relatively easier, yet the deluge of styles and marketing tools often leaves many befuddled while opting for one.



One of the fastest-growing trend these days is to use mobile LED video screens and place them strategically at locations frequented by a large number of people. Some of the ideal places can be markets, malls, office complexes, rallies, traffic signals, stadiums etc. Unlike banners or billboards, the dynamism of the LED video screens guarantees eyeballs is grabbed and ensures that the targeted group spares some of its time to listen to what you are calling for.



Advertising on wheels entails multiple advantages. One of the most significant benefits is that you are not tied to just one place. Besides, you don’t have to shell out bucks every time you decide to try out a new location for marketing your products. This gives you much more flexibility and freedom to experiment different permutations and combinations, depending on the peak time during the day and weekends.

While choosing LED video display screens for your promotional events and programs, it is a must to check out the resolution of a screen. In simple terms, resolution determines the readability and the visibility of the contents on a screen. The lesser the LED spacing in a screen, the sharper will be the resolution.
It is also important to note that different types of LEDs are used as outdoor and indoor screens. 


Outdoor screens are made of DIP (Direct In-Line Package) LED, where there is effectively no risk of overheating and heat-dissipating silicone is used to make it resistant to outside weather. This accounts for its longer life and efficient operation. Meanwhile, indoor video screens are made of SMD (Surface Mounted Diode) LED, and as they are mounted on a board, the larger number of diodes can be inserted in a relatively smaller area. This improves the resolution significantly, which is an important factor in indoor video screens.



The DIP modules are cheaper as compared to SMDs; besides, the former consumes 5 times less power than the latter. This makes their manufacturing cheap and their operations cheaper.
Apart from this, outdoor LED video screens should have higher brightness,  between 8000 – 12000 cd/to be precise, which is around 6 – 10 times more than what is required for indoor video screens.
A few considerations while choosing LED video display can prove to be highly productive for your campaign. However, ignoring them may be detrimental.



Rasha Professional is one of the leading manufacturers of quality video displays and lighting fixtures. Our RXP4 and RXP4D LED Video Display Screen is apt for outdoor and indoor use respectively. RXP4 has an IP rating of IP65, which makes it excellent for outside use. Besides, the four high technologies give an amazing output, no matter what distance the screen is viewed. It can be easily mounted on a moving truck and used as a mobile Outdoor LED video display.

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